Alfred Formation
Who is the trainer

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Sebastien WOFNER

Sebastien WOFNER

Business Development & Telemarketing Trainer

An entrepreneur and business development specialist, Sébastien Wofner supports companies in structuring and developing their commercial activities. In particular, he advises on issues relating to prospecting, client portfolio development and telemarketing.


Drawing on his practical experience, he supports professionals in implementing practical sales methods tailored to their objectives. His approach aims to equip teams with the right instincts to identify prospects, strike up a conversation and turn these interactions into sales opportunities.


Telemarketing plays a key role in his work, which involves preparing for calls, developing the right approach, crafting sales pitches and learning how to respond effectively to objections.


His strength lies in conveying a straightforward and practical approach to business development, enabling teams to become more confident, efficient and consistent in their prospecting activities.

Their courses

Discover the courses they lead.

Sales Performance
From 7 amHybride

B2B Sales Techniques Training

This training course in B2B sales techniques enables participants to master every stage of the sales process, from preparation to closing the sale. Participants learn to understand the needs of their prospects, build a compelling sales pitch, handle objections, and use persuasion and closing techniques to improve their conversion rate and boost their turnover.

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Sales Performance
From 7 amHybride

In-House Sales Training

This in-house sales training course enables participants to master sales techniques, improve customer relations and increase their conversion rate. Participants learn how to prepare for a sales meeting, understand their customers’ needs, build an effective sales pitch, handle objections, close a sale and implement a long-term customer retention strategy.

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Sales Performance
From 7 amHybride

Negotiation Techniques Training Course

This training course in commercial negotiation techniques enables participants to prepare effectively for a sales meeting, understand the needs of their prospective customers and master persuasion techniques. Participants learn how to construct a compelling sales pitch, handle objections, negotiate with confidence and use closing techniques to improve their conversion rate in the long term.

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Sales Performance
From 7 amHybride

Telemarketing Training

This training course on telephone prospecting enables participants to develop a strategy for winning new business, master call techniques and convert more prospects into customers. Participants learn how to prepare their prospecting campaigns, build an effective sales pitch, handle objections, use closing techniques and choose the right tools to develop their sales business in the long term.

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Sales Performance
From 7 amHybride

Training Course: Techniques for Emotional Influence

This training course on emotional influence techniques in sales enables participants to develop persuasive communication skills, understand the emotional drivers of customers and improve their sales effectiveness. Participants learn how to structure their pitch, handle objections, influence purchasing decisions ethically and close more sales whilst enhancing customer satisfaction.

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Ready to train your teams?

Develop your employees' skills with tailor-made courses designed around your goals. Let's discuss your project and build a training solution suited to your needs together. Alfred Formation, your partner to support your teams' skills growth over the long term.

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Sebastien WOFNER, Business Development & Telemarketing Trainer