Alfred Formation
Marketing for Generation Z

Marketing Training for Generation Z

Course no. 000004

Communication & MarketingFrom 7 amHybride

This Marketing for Generation Z course helps participants understand this generation’s expectations, purchasing behaviour and digital habits. Participants learn how to adapt their marketing strategy, communications and marketing mix to create offers, content and experiences capable of attracting, winning over and retaining a Gen Z customer base.

From 690 €

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Program

3 modules
From 7 am

Learn how to identify the factors that influence Generation Z’s purchasing decisions, including authenticity, ethics, social responsibility and transparency. You’ll also discover the role of social media, influencers and digital platforms in their purchasing journey through case studies of brands that have successfully appealed to this target audience.

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