Guillaume POULAIN

As a sales and customer relations professional, Guillaume Poulain supports companies and their teams in developing their sales skills. His approach is based on a practical view of sales, centred on understanding the customer and building lasting relationships.

Having trained at the CNAM (Conservatoire National des Arts et Métiers), Guillaume has developed expertise in commercial issues and understanding consumer behaviour. His career background enables him to put business challenges into perspective in light of current trends in shopping habits.

Through his training programmes, he helps professionals improve their sales approach, their ability to identify needs and the way they structure a sales pitch tailored to each individual client.

Its key strength: putting people back at the heart of the sales process and providing teams with practical methods to improve their day-to-day sales performance.